JAZZ FEST 2020 CAMPAIGN

CAMPAIGN AND BRANDING

The objective of this project was to create the theme graphics and brand expressions for our festival of choice.

For my project, I chose to create the graphics for the 2020 TD Winnipeg International Jazz Festival.

The theme graphics are a fresh take on older aesthetics that are normally associated with the Jazz genre. These graphical elements are used in a contemporary way that will draw in new audiences but still be recognizable as being related to Jazz.