BEVERAGE DESIGN

PACKAGE DESIGN AND ADVERTISING

The objective of this project was to create a new and effective consumer product design for the purpose of revitalizing a retail beverage brand. The second half of this project was to create a series of two ads, with the same concept, for the beverage product redesign.

Currently, the Snapple brand feels a bit old and not as trendy as some of its competitors like Pure Leaf. With my re-design, I created a fresh look for Snapple that will elevate the brand’s image to match those of its competitors.

For the series of ads, I wanted to create something that felt fun and playful while maintaining the sophistication of the re-brand.