REBRAND RESEARCH & CREATIVE

CAMPAIGN AND BRANDING

The objective of this project was to create a re-brand for an existing company. The assignment consists of conducting research, development of the brand strategy, articulating a brand story, and creating a new brand identity.

For my project, I chose to create a rebrand for Into the Music. The logo is a bold re-thinking of the store’s identity. The fresh colour palette and gradients balance well with the retro typographic style.